There are some brands out there which are not that known, but when they come out with a new lookbook you know you’d like to be living the life of those girls portrayed in their photos. Wildfox is one of those brands and really does create the perfect imagery of the life every girl dreams of having.
Wildfox is a vintage inspired brand based in Los Angeles. It was originally created by two women sharing the same love for vintage fashion pieces and is now continuing its business through the direction of co-founder Kimberley Gordon. The brand was launched in 2007 together with musician Jimmy Sommers also President and CEO of Wildfox.
The brand is sold in 30 other countries outside the United States such as: the UK, France, Germany, Brazil, Spain etc. I had the luck to find out about this brand through Instagram and from that day I just couldn’t stop admiring their dreamy and vintage inspired photos. It’s almost as if you’ve been catapulted into a complete different era.
With the beginning of the Summer season Wildfox published their new Summer lookbook collection and as I stated earlier it’s a must-see! Below you’ll find some more photos, and here is the link to the complete collection. I’m in love with all the graphic shirts!